12/14/2023 0 Comments Monkey shoulder whiskey ireland![]() ![]() ![]() Monkey Shoulder’s Giardina says McHale was the ideal frontman for the campaign, as the brand was able to “harness his quick sense of humor and charismatic personality to encourage daters to be themselves, stop trying so hard and just have some fun”.Īs a part of the initiative, daters have the chance to have McHale crash their first dates. ![]() Of course, the evening also includes drinking Monkey Shoulder. After a number of failed attempts, McHale convinces a pair – who are about to walk into a ballet performance – to ditch the dancing and go with him to a wrestling match instead. McHale goes on to say that Monkey Shoulder believes that everyone should approach life – and dating – in the same way they enjoy whisky: “by not taking it too seriously.” To help people relax and drop the pretenses, McHale hits the streets of New York City in an effort to recruit first-daters to come with him and enjoy a more casual evening. “To enjoy your whisky, you don’t need some guy with a handlebar mustache spewing a bunch of pompous tasting notes,” he quips. He plays “a person who’s trying way too hard to impress you,” waxing poetic about the proper preparation for a Scotch whisky, before chucking the glass offstage and stripping down to a casual sweater. In the opening scene of the hero film, McHale is pictured in a leather sofa-clad drawing room sporting a plaid suit, crystal lowball glass in hand. The campaign, ‘Stick it to Stuck Up’, is headlined by a cheeky three-and-a-half minute spot in which Joel McHale urges us all to drop the snobbery – surrounding whisky as well as dating – and just enjoy ourselves. “Our new campaign dramatizes that same ethos within a context that is relatable and ripe with pretense: first dates!" From bitters to barrels of fun first time they’ve been used in Scotland).“We want to encourage Scotch drinkers to drop the pretense and lighten up a bit,” Monkey Shoulder’s brand director Michael Giardina tells The Drum. Occasionally using other distilleries in the mix, but always three Speyside distilleries and always in first fill American oak (i.e. The original vatting was made from our three distilleries we have on our site in Dufftown… Kininvie, Glenfiddich & The Balvenie (sometimes affectionately known as the KGB).īecause Brian Kinsman can’t possibly batch it in those numbers anymore we line up runs of 27 at a time for vatting. ![]() ‘Batch 27 refers to the original Monkey Shoulder batch which was 27 casks vatted together. This is batch 27 and since they bottle such small batches (27 barrels per batch) there’s likely several different batches on the shelves right now so take that into consideration if you pick up a bottle, but if the other batches are anything like this one they’re a good buy.ĮDIT: Per a quote from DrinkHacker the Batch 27 thing is just for decoration. It’s kind of like that friend who doesn’t say much but is always polite and everyone likes him. Monkey Shoulder Blended Malt Whisky has a rich fruity character that’s well balanced and comes across the senses pleasantly, but kind of ends there. Medium length and fruity with notes of grassy malt and earth.Įxcellent balance with what’s there, medium body and a smooth, almost oily, texture. It’s still not a deep “thinkin’ whisky”, but good golly is it tasty. Same complex fruit, malt, licorice and spice from the nose but the flavor brings in some additional notes of cream soda, juicy fruit gum and some grassy undertones. The fruit is fantastic, but beyond the rich fruit notes things get a bit light. Price: $30 Monkey Shoulder Blended Malt Whisky Reviewīig complex orchard and tropical fruit followed by malty sweetness, red licorice a bit of spice and caramel. Mashbill: 100% malted barley (blend of Glenfiddich, Balvenie and Kininvie) Years ago some malt men used to develop a temporary strain known as Monkey Shoulder, but working practices have changed and thankfully the condition no longer exists… Inspired by their craft, we’ve created Monkey Shoulder…” Painful sounding condition, but a darn tasty whisky. Made from a combination of Glenfiddich, Balvenie and Kininvie this silky smooth and fruity sweet whisky comes with a sidecar of history.įor more information on the whisky named after a work-related repetitive stress injury we turn to the bottle at hand which states: “The skill of the malt man is demonstrated when he turns the malting barley with a shiel (wooden shovel). The bottle I’m reviewing comes from batch 27 and I won’t lie, there is a part of me that finds extreme satisfaction in that symmetry. Monkey Shoulder Blended Malt Whisky is a combination of 3 different Speyside whiskies mixed together in small 27 barrel batches. ![]()
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